About Ami

Photographer, artist, mother, explorer and writer

Love, Beauty and Honesty

Photographers are weird. They were created differently. While the rest of us are busy proving our importance to the world, they watch. They tell us, with great precision, that life is and can be more. That there are emotions that slip us by, that there is poetry we’re not listening to. They make the connections that we can’t.

Ami Elsius is a photographer.
“Through photography I get to discover, express and nuture the things that I value most in life; Love, Beauty, Honesty, Creativity, Discovery, Connection, Patience, Awareness, Gratitude, Sensuality and Play.”

Ami Elsius is a globetrotter, originally from Sweden, has lived on 4 different continents and now has her base in Sicily as well as in her home town Gothenburg, Sweden. Her work is mainly Portraiture, Fashion and Advertising/Lifestyle, often Travel related, often with a Fine Art touch and mainly with People in focus.
Ami conducts Courses, Seminars, Workshops and Webinars, from one on one to big groups of Professional Photographers, for keen Amateurs Photographers as well as for Corporate Events and Groups. Have a look at the TUITION page for valuable Photography Tips, as well as complete Photography Courses, Tutorials and Articles.
 Ami will tailor-make courses and seminars on request.

Random facts about Ami

Speaks fluent Swedish, English and Italian (and is learning Arabic and French)
Her father has been a full time inventor since 1971
Holds meditation sessions
Was once attacked with spears and arrows on an inhabited island
Has not had a TV for many years
Has not eaten meat since 1993
Learnt how to weld (mig, tig, arc and oxy) at the age of 16
Loves climbing trees, painting, diving and snorkelling
Has been bitten by a wide variety of creepy crawlies
It’s rare to see her with a handbag
Prefers nature to cities, camping to cruise ships, pasta to dessert and hardware stores to shoe shops
Has never tried golf
Once caught a hammerhead shark, with a handheld line in a dinghy
Taught hanggliding as a 20 year old
Gets easily carsick but rarely seasick  

 

 

 

Interview by Precious 7

A PHOTOGRAPHER WITH A THIRST FOR LIFE, AMI ELSIUS USES HER CAMERA AS THE KEY TO UNLOCKING THE CURIOSITIES OF THE WORLD. BORN IN SWEDEN, SHE’S LIVED ON FOUR DIFFERENT CONTINENTS AND IS NOW BASED IN SWEDEN AND TAORMINA, SICILY BUT CONTINUES TO FOLLOW HER ACCURATE INTUITIONS AROUND THE GLOBE.

She’s a magnet for adventures and manages to capture the intensity and drama of her surroundings with ninja-like stealth, never missing the moment or disrupting the scene. Depth and movement abound in her stills centralized around destinations and people as fine art resonates throughout each piece.
 Her latest works still echo with the Elsius touch but have moved toward fashion and advertising. Truly developing (quite literally) a lifelong passion Ami aims to discover what she did not believe existed and we’re lucky enough to celebrate her precious findings.  – By Stephanie

HAVE YOU ALWAYS ENJOYED WATCHING AND INTERPRETING THE WORLD AROUND YOU?


Yes, I have always been an observer but, I would say in a more  kinesthetic than visual way. And more so than interpreting the world as is, I pick out my favorite pieces, mix and match and invent my own versions. I love spotting, capturing and creating beauty; may it be tangible, a feeling or a concept…and then sharing it… creating a photographic window where the observer can dive into.

WHAT MADE YOU START PHOTOGRAPHY?

I got my first camera when I was just 5 years old and it was love at first sight. I started taking photos of everything around me but soon discovered that I mainly like shooting people. At the age of 14 my dad…who is a keen amateur photographer, just like his dad was…helped me set up a darkroom in our basement. A year later I started an apprenticeship with 3 press photographers and the ball kept rolling. Photography has always been a part of my life.

HOW WOULD YOU DESCRIBE YOUR ARTISTIC STYLE?

Graphic, clean lines, a lot of feeling, harmonic light, mostly with people in focus and with an artistic touch to it.


IS THERE A CREATIVE PROCESS BEFORE A STORY, AND IF SO DESCRIBE IT  TO US?


Apart from some type of initial inspiration ( that can be just about anything that gets my attention), getting an overview of what the photos should portray, identifying possible challenges and sorting out the practical details…I plan as little as possible. Planning a shoot is more of a backup for me than something I am obliged to follow. I like to be open and ready for the unexpected.

IN YOUR IMAGES YOU GO BEYOND WHAT THE EYES SEE, AND YOU CAPTURE THE SOUL OF YOUR OBJECT, WHATS THE HARDEST MOMENT IN THIS PROCESS?


The at times very time consuming process of creating a platform of trust, where the models feel comfortable to let their masks fall and let me into their world.

YOU HAVE DONE SO MANY DIFFERENT TYPES OF PHOTOGRAPHY, EDITORIAL, FASHION, PORTRAIT, ADVERTISING, DOCUMENTARY, FINE ART AND TRAVEL PHOTOGRAPHY, WHICH IS YOUR FAVORITE STYLE?

It can often be hard to label my photos as I tend to interweave different disciplines. My personal style shines through regardless of what I shoot. Big challenging projects with lots of people involved and a dynamic creative team, would be my preference. It’s the combination of the place, light, people and styling that I get off on, rather than a particular discipline of photography.

DO YOU CONSIDER YOURSELF AN ARTIST, A STORY TELLER OF HISTORY, OR A MEDIUM OF COMMUNICATION?

First and foremost I am an artist; the drive and passion to create is in my genes…stranded on a deserted island I would make sand sculptures and collages with leaves. Being a medium of communication and sharing my images is crucial to my work but, its secondary to the act of creating them. And yes I am a storyteller, but not of history.


DESCRIBE YOUR STRENGTHS AND WEAKNESSES AS AN ARTIST AND A CREATOR?


My biggest weakness from a career point of view would be that I am driven by curiosity of constantly trying new styles, angles, mediums and ideas… instead of just sticking to one style that I keep perfecting year after year. I am not driven by the need to prove anything, become famous or win any prices…I just love taking photos and feel very fortunate to be able to make a living from my passion and that people appreciate and get inspired from my work. That is quite a rare attitude in this field of work, and can at times be frowned upon.
I guess my main strengths would be: that I have a natural eye for capturing the innate beauty of a person, place, thing or concept; I am very inventive (a family trait that I have inherited from my father, that is a prominent inventor) often original; I always find a way to execute even the trickiest of projects.
— Interview by Anna Maria Sandegren

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For all types of bookings, requests and enquiries

I'm based in Gothenburg Sweden as well as in Sicily Italy.