Photographers are weird. They were created different. While the rest of us are busy proving our importance to the world, they watch. They tell us, with great precision, that life is and can be more. That there are emotions that slip us by, that there is poetry we’re not listening to. They make the connections that we can’t. Ami Elsius is a photographer.
“Through photography I get to express, experience and develop the things that I value most in life; love, beauty, creativity, discovery, understanding, connection, sharing, sensitivity, patience, meditation, gratitude, sensuality, revelation and play.”
Ami Elsius is a globetrotter, originally from Sweden, has lived on 4 different continents and now has her base in Sicily as well as in her home town Gothenburg, Sweden. Lately, her work has been dedicated to Portraiture, Fashion and Advertising, often Travel related, often with a Fine Art touch and mainly with People in focus.
Ami conducts Courses, Seminars, Workshops and Webinars, from one on one to big groups of Professional Photographers, for keen Amateurs Photographers as well as for Corporate Events and Groups. Have a look at the EDUCATION part of the Website as well as Ami’s BLOG blog.amielsius.com for valuable Photography Tips and Tricks of the Trade, as well as complete Photography Courses, Tutorials and Articles.
Ami will tailor-make courses and seminars on request.
Ami got her first compact camera when she was just five years old; it was love first sigh!
As her passioned continued to evolve, Ami’s dad helped her to set up a darkroom, with his enlarger from the sixties, in their basement; it was a damp and cold room that was built during the Second World War, to withstand bombings. At the age of fifteen Ami started a 6 months apprenticeship with 3 established press photographers.
”I was given a lot of responsibility and freedom. They lent me a Nikon pro camera and had me come along to big train accidents, flooding, new Volvo releases, grand rehearsals, meetings with politicians, famous people etc. I was entrusted to develop and print their photos by hand in their very modern darkroom (by 1989 standard) and I was often involved in the creative planning and set up of studio shoots. I even got some of my work published in the newspaper.”
Ami traded school for work in a Hasselblad photo lab/shop and spent the next two years selling cameras and printing photos, until her adventure spirit took over and she set out on a long journey that would take her to Australia.
She fell in love with the country and with a local man and ended up calling Australia home for the next 9 years. Ami got a bit sidetracked and ended up working as a spa manager for renowned spas ad 5 star resorts in various countries. Alongside the spa world, she somehow also managed to have a successful career as a hair and make up artist; represented by top agencies in Sweden and Australia; for Fashion, Advertising, TV and Film. Ami also held and conducted courses and seminars with up to 2000 participants and developed make up products for a well-known beauty chain.
”Even though I worked with other things for quite a few years, I never lost my passion for photography. As a make up artist I got to work closely with great photographers and I got inspired and learned a lot from watching how they worked and while working as a spa manager I even got hired to take the photos for the resorts and spas that I worked for.” Ami kept evolving as a photographer, took classes, experimented and gained more experience and in 2005 she decided to dedicate herself fully to photography. She set up her first photo studio in her hometown Gothenburg, Sweden and work started to roll in from day one.
After some years with Gothenburg /Sweden as her base, Ami decided to expand her horizons to Include Italy as her home and workplace. Ami was contacted by Manfrotto after they had seen her in a testimonial video for Kata-Bags and she became a spokesperson for Manfrotto and the Vitec Group and became one of the first Manfrotto School of Xcellence teachers. She’s been holding workshops at the Manfrotto head office and helped them with evaluating and suggesting new products and improvements. Ami is being hired to hold unique webinars for many hundreds of participants, extensive photographic workshops and seminars around Europe as well as for smaller groups and individuals.
Ami is dividing her time between Sicily and Sweden since 2011…when she’s not on assignments around the world.
You can contact Ami directly for queries and bookings on email@example.com
Interview with Ami Elsius for New York based Precious 7
A PHOTOGRAPHER WITH A THIRST FOR LIFE, AMI ELSIUS USES HER CAMERA AS THE KEY TO UNLOCKING THE CURIOSITIES OF THE WORLD. BORN IN SWEDEN, SHE’S LIVED ON FOUR DIFFERENT CONTINENTS AND IS NOW BASED IN SWEDEN AND TAORMINA, SICILY BUT CONTINUES TO FOLLOW HER ACCURATE INTUITIONS AROUND THE GLOBE.
She’s a magnet for adventures and manages to capture the intensity and drama of her surroundings with ninja-like stealth, never missing the moment or disrupting the scene. Depth and movement abound in her stills centralized around destinations and people as fine art resonates throughout each piece.
Her latest works still echo with the Elsius touch but have moved toward fashion and advertising. Truly developing (quite literally) a lifelong passion Ami aims to discover what she did not believe existed and we’re lucky enough to celebrate her precious findings. – By Stephanie Cajucom
Ami Elsius, self portrait with Ranjan, the worlds last ocean swimming elephant, Havelock Andaman Islands.
HAVE YOU ALWAYS ENJOYED WATCHING AND INTERPRETING THE WORLD AROUND YOU?
Yes, I have always been an observer but, I would say in a more kinesthetic than visual way. And more so than interpreting the world as is, I pick out my favorite pieces, mix and match and invent my own versions. I love spotting, capturing and creating beauty; may it be tangible, a feeling or a concept…and then sharing it… creating a photographic window where the observer can dive into.
WHAT MADE YOU START PHOTOGRAPHY?
I got my first camera when I was just 5 years old and it was love at first sight. I started taking photos of everything around me but soon discovered that I mainly like shooting people. At the age of 14 my dad…who is a keen amateur photographer, just like his dad was…helped me set up a darkroom in our basement. A year later I started an apprenticeship with 3 press photographers and the ball kept rolling. Photography has always been a part of my life.
HOW WOULD YOU DESCRIBE YOUR ARTISTIC STYLE?
Graphic, clean lines, a lot of feeling, harmonic light, mostly with people in focus and with an artistic touch to it.
IS THERE A CREATIVE PROCESS BEFORE A STORY, AND IF SO DESCRIBE IT TO US?
Apart from some type of initial inspiration ( that can be just about anything that gets my attention), getting an overview of what the photos should portray, identifying possible challenges and sorting out the practical details…I plan as little as possible. Planning a shoot is more of a backup for me than something I am obliged to follow. I like to be open and ready for the unexpected.
IN YOUR IMAGES YOU GO BEYOND WHAT THE EYES SEE, AND YOU CAPTURE THE SOUL OF YOUR OBJECT, WHATS THE HARDEST MOMENT IN THIS PROCESS?
The at times very time consuming process of creating a platform of trust, where the models feel comfortable to let their masks fall and let me into their world.
YOU HAVE DONE SO MANY DIFFERENT TYPES OF PHOTOGRAPHY, EDITORIAL, FASHION, PORTRAIT, ADVERTISING, DOCUMENTARY, FINE ART AND TRAVEL PHOTOGRAPHY, WHICH IS YOUR FAVORITE STYLE?
It can often be hard to label my photos as I tend to interweave different disciplines. My personal style shines through regardless of what I shoot. Big challenging projects with lots of people involved and a dynamic creative team, would be my preference. It’s the combination of the place, light, people and styling that I get off on, rather than a particular discipline of photography.
DO YOU CONSIDER YOURSELF AN ARTIST, A STORY TELLER OF HISTORY, OR A MEDIUM OF COMMUNICATION?
First and foremost I am an artist; the drive and passion to create is in my genes…stranded on a deserted island I would make sand sculptures and collages with leaves. Being a medium of communication and sharing my images is crucial to my work but, its secondary to the act of creating them. And yes I am a storyteller, but not of history.
DESCRIBE YOUR STRENGTHS AND WEAKNESSES AS AN ARTIST AND A CREATOR?
My biggest weakness from a career point of view would be that I am driven by curiosity of constantly trying new styles, angles, mediums and ideas… instead of just sticking to one style that I keep perfecting year after year. I am not driven by the need to prove anything, become famous or win any prices…I just love taking photos and feel very fortunate to be able to make a living from my passion and that people appreciate and get inspired from my work. That is quite a rare attitude in this field of work, and can at times be frowned upon.
I guess my main strengths would be: that I have a natural eye for capturing the innate beauty of a person, place, thing or concept; I am very inventive (a family trait that I have inherited from my father, that is a prominent inventor) often original; I always find a way to execute even the trickiest of projects.
— Interview by Anna Maria Sandegren
Fashion Exposed SICILY LIFESTYLE Editorial Shoot Taormina Sicily
Fashion Exposed SICILY LIFESTYLE Editorial Shoot Taormina Sicily part 2
ps, the interviews happened at the end of a very long and hot day and Ami was totally unprepared, hence the procrastination
Interview with Ami Elsius in Sicilian Magazine, Turismo in Sicilia
Belmond Italy’s yearly magazine Inspirations, presenting Ami Elsius as one of their recommended photogaphers and photogaphy teacher for their clients